It’s always great to see how a brand doesn’t stop by just picking a funky name for their product. If they do it right, they include a whole story or lifestyle. This week I received a small oil can with a new Italian gin, Engine.
Engine is a distilled gin by Master Distillers in the north-west of Italy. It’s made with 100% organic products: alcohol from wheat, juniper, Piedmont sage, lemon from the Amalfi coast, liquorice roots from Calabria, damask rose and water from the Alps.
I really love the way they link this gin to the world of car races all over their branding and marketing. When you mix a GT with this gin, it’s of course a Gin & Tonic, but also a referral to Gran Turismo. If you stir up a Negroni, the N also stand for NOS, the nitrous oxide systems made famous by the movie Fast and Furious.
I decided to play along and
opened the hood of our own Italian car, the iconic Fiat 500.
Cherry-T
Ingredients
50 ml Engine Gin
12 ml Cherry syrup
30 ml Lime juice
7-Up
Method
Add the gin, syrup and juice to a shaker
with lots of ice. Give it a good shake and dump it into a mason jar. Top with 7-Up
lemonade. Garnish with a few wedges of lime. This drink isn’t supposed to look ‘too
clean’ 😉
Disclaimer: All pictures and texts are copyrighted by Geert Conard and Esito Management & Communications unless stated otherwise in the article. While some items might
have been gifted by the producer or distributor, these are in no way paid
promotions or recommendations.
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