Jack & Coke 3000 - Supported by AI

Is artificial intelligence already revolutionizing the creation of new products in the drinks industry? It appears to be a promising avenue for generating diverse samples that can then be evaluated by experts for potential success in the market.

Coca-Cola has taken this experimentation to new heights by delving into the realm of AI to craft a Coke Zero flavour fit for the palates of the distant future – the year 3000, to be precise. Surprisingly, they recently unveiled this futuristic flavour as a limited edition offering at the close of last year, prompting curiosity among enthusiasts like myself.

Upon sampling, the familiar essence of Coke Zero is unmistakable, yet there's a peculiar twist in its tail. While some may find it intriguing, I personally found it a tad too unconventional for my liking. Even when incorporated into a classic 'Jack & Coke,' the lingering aftertaste remained prominent, lending a distinct character to the experience.

While I applaud the ingenuity and forward-thinking behind this endeavour, the end result didn't quite align with my palate preferences. Nevertheless, it's a testament to the boundary-pushing nature of both technology and beverage innovation, showcasing the endless possibilities that lie at the intersection of cocktails, spirits, and technology.

Disclaimer: All pictures and texts are copyrighted by Geert Conard and Esito Consulting unless stated otherwise in the article. While some items might have been gifted by the producer or distributor, these are in no way paid promotions or recommendations.