As a devoted fan of the Jack Daniel’s brand for many years, I've never needed convincing of the quality of this iconic Tennessee whiskey. However, it's clear that the Belgian office is dedicated to expanding its reach to a wider audience. While the brand has long been popular among bikers and metalheads in Europe, it's aiming to make its mark in the cocktail scene, and I couldn't be happier about it.
Thomas Timmermans, a familiar name in the cocktail world, now leads Better Drinking Ventures, And when it comes to enjoying top-notch drinks, Jack Daniel’s is always an excellent choice. Sounds like a perfect combination.
Last night, I had the pleasure of attending a private event at Ghent's renowned Fugazi cocktail bar. Owners Ruben and Cleopatra greeted us with a refreshing Fugazi Lynchburg Lemonade (featuring JD Tennessee Whiskey, Corn Liqueur, Lapsang Souchong, lemon, and London Essence Ginger Ale).
The drinks menu boasted three exquisite concoctions:
- A Bonded Affaire (featuring JD Bonded, Dry Vermouth, Bitter Liqueur, Maraska, and Umami Pearls)
- Barb Wire (crafted with Fennel-infused JD, Pickled Rhubarb Cordial, and Basil Soda)
- Mickey Mellow (featuring Gentleman Jack, Corn Liqueur, and Toasted Marshmallow)
A live DJ set provided the perfect loungy ambience, but the highlight of the evening was undoubtedly reserved for the casino games, reminiscent of the clandestine speakeasies of the twenties.
A heartfelt thank you to Thomas and Vincent for extending the invitation to this remarkable event.
Beyond the exceptional drinks and entertainment, what truly made the evening memorable was the gathering of the Belgian bar scene's finest. It was a delight to reconnect with such esteemed colleagues and friends.
Disclaimer: All pictures and texts are copyrighted by Geert Conard and Esito Consulting unless stated otherwise in the article. While some items might have been gifted by the producer or distributor, these are in no way paid promotions or recommendations.
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